According to a comprehensive research report by Market Research Future (MRFR), “Global Mobile Value-Added Services Market information by Type, Application and Region – forecast to 2027” the market is projected to garner a valuation of USD 309.1 Billion by 2025, registering a 15.3% CAGR.
MVAS Market Scope:
Value-added services (VAS) are offered by mobile operators through third-party content providers as well as on their own. MVAS providers provide a range of services, such as welcome tunes, voice messages, missed call notifications, news alerts, call blocks, call forwarding/diverting, videos, music, mobile games, and streaming services via mobile carriers under a revenue-sharing model, and subscribers/customers are priced by mobile phone operators. Mobile operators, however, need to ensure proper compliance with the regulator’s directive and obtain approval before deploying a specific mobile VAS on a mobile phone user.
Telecom operators and service providers worldwide are providing a range of new and innovative customized mobile applications and MVA services to meet changing customer needs. Factors such as the increasing number of different MVAS subscribers and smartphone users are defining the rising market landscape. In addition, the need for customized value-added services by businesses and consumers increases the market size of mobile value-added services.
Dominant Key Players on Mobile Value-Added Services Market Covered Are:
- MyRepublic Limited
- InMobi Pte. Ltd
- Vodafone Group PLC
- OnMobile Global Limited
- Stonehenge Telecom
- Streamwide SA
- Giesecke+Devrient Mobile Security GmbH
- Kongzhong Corporation
- Sangoma Technologies