Indian Mobile Value-Added Services (MVAS) Market Analysis 2021 Future Growth, Analysis, Product Type, Application, Demand Forecast | Says Kenneth Research

Apr 28, 2021 (AmericaNewsHour) — Kenneth Research has published a detailed report on Indian Mobile Value-Added Services Market, which has been categorized by market size as well as growth indicators, and further encompasses detailed market analysis on macro trends and region-wise growth in North America, Latin America, Europe, Asia-Pacific and Middle East & Africa region. The report also includes the challenges that are affecting the growth of the industry and offers strategic evaluation that is required to boost the growth of the market over the period of 2021-2023.

“Final Report will add the analysis of the impact of COVID-19 on this industry.”

The Indian Mobile Value-Added Services Market is expected to grow with a significant CAGR during the forecast period, i.e. 2021-2023, on the back of growing internet penetration around the world along with the rising adoption of smartphone. The statistics by the GSMA Intelligence stated that the total unique mobile subscribers as on May 2020 around the world was 5.24 billion.

The Indian Mobile Value-Added Services (MVAS) Market revenue is expected to reach $23.8 billion by 2020, growing at a CAGR of 18.3%
Rising internet and mobile subscriber base, availability of improved quality handsets at affordable rates, M-commerce, mobile entertainment services are few growth propellants of VAS.

A global market research and consulting company has published a study titled “Indian Mobile Value-Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2020”.

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The unparalleled internet penetration in India in the last decade has largely been possible due to the superior services offered by telecom operators at competitive rates. The telecom market of India has experienced a gigantic revolution in the past 10 years with subscribers switching to smartphones. The earlier popular value-added services (VAS) such as short message service, astrology updates, news alerts, and weather updates have been replaced by sophisticated applications in response to the consumer’s changing needs.

Consumer VAS and Enterprise VAS segments would be the major contributors to the growth of the Mobile VAS Market of India.
Consumer VAS is expected to grow at a faster rate in comparison to enterprise VAS. However, the lack of promotions and proper usage will hinder the market growth.

Mobile-Commerce, Mobile-Governance, Mobile-Health, and Mobile-Education will have huge promise in the Indian VAS market.
The Indian Mobile Value-Added Services (MVAS) Market is segmented and analyzed by users, delivery platforms, verticals, VAS types, and regions.
Healthcare, education, banking, government, and commercial enterprises are the major end-user verticals. These sectors invest heavily in mobile platforms and are a key source of revenue for service providers.

The key market players are CanvasM Technologies, Comviva Technologies, IMImobile Pvt. Ltd., and OnMobile Global. The report also talks about the companies to watch for such as Mobile2Win and Value First Digital Media.
Purchase a copy of the report on Mobile Value-Added Services Market in India – Trends & Forecast, 2015-2020

Report Highlights

? The report covers drivers, restraints, and opportunities (DRO) affecting the market growth over the forecast years (2016-2022)
? The report provides information related to latest industry and market trends, key stakeholders, industry pest analysis, Porter’s Five Forces analysis, and competitive landscape
? The report covers the competitive landscape, which includes mergers & acquisitions, joint ventures & collaborations, and competitor comparison analysis
? It includes implementation, opportunities, and adoption rate of MVAS in various industries
? The report includes an end-user analysis based on an end-user survey that was successfully conducted.


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