Global A2P Messaging Market (2020 to 2025) – Growing Trend of Mobile Marketing via Messaging Presents Opportunities

Dublin, Jan. 25, 2021 (GLOBE NEWSWIRE) — The “A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region – Global Forecast to 2025” report has been added to’s offering.

The global A2P messaging market size is expected to grow from USD 62.1 billion in 2020 to USD 72.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 3.2% during the forecast period.

The global A2P messaging market exhibits profitable growth in the next five years. The increase in A2P messaging traffic is influenced by a range of services that businesses are offering to their customers, which include banking and transaction details, insurance claim processing, location confirmation, and medical and appointment reminders. Enterprises are communicating more with their customers via mobile messaging; most brands and enterprises are choosing messaging to promote and market their products and services to attract and engage with new customers.

As the A2P message providers search for the lowest cost delivery method, the traffic is directed through unauthorized channels; mobile carriers across the globe are losing their revenue through unauthorized grey routes. If left unchecked, this will lead to the widespread use of SMS grey routes at the carriers’ expense.

By deployment model, the on-premises segment to record a higher growth rate during the forecast period.

By deployment model, the on-premises segment is expected to record a higher growth rate during the forecast period. The on-premises segment and deployment mode is adopted by players who can install the platform at their own end without taking the service from a cloud service provider. In the A2P messaging market, most end users take the platform from SMS aggregators who service from cloud service providers. There are very few end-users who choose an on-premise mode of deployment and therefore, the cloud segment holds a large market share leading to the on-premises segment growing at a higher CAGR.

Among applications, the authentication services segment to grow at the highest CAGR during the forecast period.

Under the applications segment, the authentication services segment is expected to grow at the highest growth rate during the forecast period. Authentication services are basically used for communicating the authenticating messages to the customers In the A2P SMS market are used for applications are increasing which is increasing the number of logging in and registering messages for the consumers leading to a high growth rate of this segment.

Among regions, Asia Pacific to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The APAC region is witnessing high growth due to the increasing adoption of new technologies, the rising investments for digital transformation, and the growing GDP in APAC countries. China, Japan, and India are the major countries contributing to the growth of the A2P messaging market in APAC. Owing to a massive mobile subscriber base, enterprises in this region are becoming more competitive, and are focusing on offering better security services in the text messaging segment. Hence, the untapped potential of APAC is attracting investments by major companies. A majority of MNOs are focusing on expanding their business operations in countries across the region. This is expected to offer potential growth opportunities for A2P SMS providers to increase their brand awareness.


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