Category: Messaging

Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region – Global Forecast to 2025 [237 Pages

CEO of Mitto, an innovative communications platform company that facilitates omnichannel customer engagement for global brands. GETTY In just the past decade, the way both consumers

A new report from Forrester Research predicts consumers will get more emails, texts and push notifications in 2021 than ever before as brands try to develop more

s one of the fastest-growing tools in a marketer’s arsenal, SMS can be a highly effective customer communication channel, but it also comes with its

Text messages — the communications tech we’ve used since the 1990s — are showing their age. They don’t perform the way we now want them

Global application-to-person (A2P) SMS market finds applications in pushed interactive services, customer relationship management services, promotional campaigns and interactive services. The end-users of this market are banks,

New Delhi: Telecom operators have stopped issuing SMS delivery reports to telemarketers, saying it is in line with the regulator’s mandate of protecting consumer information, a move which will hurt

Key Companies Covered in Enterprise A2P SMS Market Research Report Are SAP SE (Walldorf, Germany), Orange Business Services (Paris, France), Global Message Services AG (Baar,

We’ve come a long way from the very first text message, sent by one Vodafone engineer to another to wish him a happy Christmas back

Rumors of texting’s demise are greatly exaggerated. A recent report, first spotted by The New York Times, makes the dubious claim that text messaging has