Global application-to-person (A2P) SMS market finds applications in pushed interactive services, customer relationship management services, promotional campaigns and interactive services. The end-users of this market are banks, financial services institutions, ecommerce, tourism, healthcare and entertainment.
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Multiplying mobile subscribers, enhancement and rise in mobile services, and rising trends of mobile payments and banking are the factors responsible for the growth of the global application-to-person (A2P) SMS market. Mobile messaging spam, fraudulent or misleading messages and IP based messaging are the major hindrance in the growth of this market. However, transactional activities such as transaction notifications and one-time password (OTP) will continue to drive this market.
The Application-To-Person (A2P) SMS Market has been segmented as below:
The Application-To-Person (A2P) SMS Market is segmented on the Basis of Applications Type and Geography Type. By Applications Type this market is segmented on the basis of Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other. By Geographical Type this market is segmented on the basis of Asia Pacific, North America, Europe, Latin America, Middle East And Africa.
Application-to-person(A2P) SMS is an application services that sends SMS to the mobile subscriber. It’s generally used for sending notifications; alerts, marketing messages and flight alerts. These are centrally invoiced and can reach any network worldwide. SMSs are convenient mode of communication owing to its awareness amongst users. SMS application is supported by all handsets.
Multiplying mobile subscribers, enhancement and rise in mobile services, and rising trends of mobile payments and banking are the factors responsible for the growth of the global application-to-person (A2P) SMS market. Mobile messaging spam, fraudulent or misleading messages and IP based messaging are the major hindrance in the growth of this market. However, transactional activities such as transaction notifications and one-time password (OTP) will continue to drive this market.
Source: marketwatch
